By Jane Ward, ATHM Librarian
Advertisements for clothing come in many forms, but one of the more unique ways in which pants were advertised are two of the following.
This card for Lee Riders, cut in the shape of a pair of jeans with Lee Riders clearly visible, was probably distributed by the Lee Jeans company to retailers. This one has stamped on the back: “Hunshucker’s General Store, Casper, Wyoming, ranch and cattlemen’s supplies and apparel.” It probably dates from the 1950s. Hunshucker’s apparently no longer exists, but it is probably emblematic of the many general stores in the western part of the U.S. that catered to ranchers and cattlemen.